The production of holograms that can be seen is now a $2bn+ industry. The biggest portion is for embossed holograms, now an established component of security documents, product protection, product packaging and giftwrap. But recent advances in origination techniques and recording materials suggest that the use of display holograms for promotion, illustration and visualisation is poised for take off. Maybe it can achieve the expectations and aspirations that have long been held by holographers.
And then there are the holograms that are not seen but which improve the viewing of projected or other displayed images - and this also constitutes a major industry. Everyday items such as mobile phones or DVD players are either improved or wouldn't be possible without holographic optics. And unless you've seen a projected image on an HOE screen, you wouldn't believe the improvement in resolution, brightness and efficiency. Then there are the emerging new holographic products, including sensor holograms, haptics and lighting control.
Where might these applications take the holography industry, and how might they impact established producers? If you are active in the Business of Holography, or if you have ideas, innovations or inventions which will contribute to that business in future, or if you have views or opinions on how the holography industry can best develop and stimulate the future world of optics and displays, then please submit your proposal for a paper now.
The world's best holographers will be at ISDH - let's make sure we are all aware of the potential for the future holography industry!

Compared with the flying speed of rapidly growing of other modern information technologies based on the microelectronic industry and internet revolution which were both brought about by the first and second wave of adventure investment in these 40 years, holography was just like a lonely tortoise slowly but firmly moving forward to the inevitable and final destination with its consciousness somewhat and somehow. Fortunately one corner of this iceberg has already been broken to initiate another much bigger devouring by the embossing hologram industry centered to anti-counterfeit requirement which is always and still keeping on strongly upward as the innovative revolution of the conventional printing and packaging industry in its shortly 20 years of history. In front of this huge iceberg and its forthcoming completely new “blue sea”, both “rhapsody” from “fantasia” and “pastorale” from “madrigal” of your contribution are welcomed in this session to make this iceberg earlier dissolved.